I would like to first start off with what exactly a keyword is since there are surprisingly, still people who do not know. Whenever you go to a search engine and type in a word or phrase, this is a keyword.

Now there are two ways for your site to be found with a keyword.

The first to be found with a keyword is if you have that keyword in the title or text of a page. If that keyword is in the title, you have a better chance of appearing higher in the results of that search.

The second way is what’s known in SEO (Search Engine Optimization) as anchor text. This is important as it helps the search engines align a set of keywords with your website’s URL. How this is done is simple. When you leave a comment on another blog, you enter your website URL and a name. If your website is about Martial Arts, then why not use a name like The Martial Artist. This way if someone type in Martial Art in the search engine it will align with your URL.

You need to be careful with this as too many anchor texts may end up burying your website. So from time to time change your keywords so that you can better optimize the fact that some may not always type in you exact keyword. You can easily have several hundred links using one keyword phrase as the anchor text and several hundred more using different variations on keywords and phrases.

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