In an ever increasing effort to rid the internet of SPAM, the search engines are changing to lots of high quality content. That is why a blog can get indexed 5 times faster than a web site. All major websites have their own blog now. A blog creates many pages of high quality yet useful information for the internet surfer.

A good blog can not only bring in traffic, but if the visitors like the blog enough, they will simply visit the website, and see who exactly is making the interesting blog.

You do not have to use a blog that is integrated into the website; you can use a sub domain. As long as it is linked like it is part of the site, it will be included in the search engine results as part of the site.

Use your blog, no matter where you put it as a necessary tool to increase traffic to your website. Just like the numbers game to get clicks on an Ad on your blog, you can use the same numbers game to get the blog’s visitors to go to the website itself.

Make you blog interesting and on the same topic as your site. This means that you cannot have a blog on dogs, when your site is about car tools. Always keep it simple. No one can find their way if you have too much stuff on your blog, everything should be simple, from navigation to transitions from the blog to the website.

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