To have a successful website there are some important parts that you must always have.

First off, you have to know the purpose of your website. Making money is not a purpose, it is the end means, the purpose is how you get your visitors to that end mean.

What purpose does your website have to your visitors? This is important, because you have to put the visitors first and you pocket last. If the visitors are always first, then you will always meet you end mean of making money.

You had to hold the hand of your visitors. They are not just going to show up and see a buy now link and push it. You have to lead them into purchasing whatever you are selling. Add useful and interesting article on that particular item. Add pictures and descriptions maybe even an online demo. You must do what ever it takes to make your visitors feel like they are a friend to the site. This makes them more prone to buying.

You need a way to capture your visitors. I do not mean a bug that will load your page every time they open their browser. You will never sell anything this way and in some countries if caught you can spend some time in jail for it.

Create a way to get names and email addresses. By doing this you can make a more personal approach. Give them a free e-book on your product or service. People love free stuff and are always willing to give away their emails as long as you are not going to sell them to a “third party.”

Never bulk mail your website’s visitors with anything that could be considered as SPAM. No newsletter neither as they will just get deleted. If you got their email by giving them and e-book, send them an email asking if they enjoyed the book. Make it personal. Remember that you have to put the visitor before your wallet. When you email them and ask them how they liked the book, they may just return and see what they missed, or if the never actually read the e-book, they may return to download it again to see why you contacted them

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