Optimize your Search Campaign the right way to improve Quality Scores fairly quickly. Take the following points into consideration: Have you put related keywords into separate AdGroups and optimized the ad text to relate to your keywords? Are you including high performing keywords in the text ad’s title or description? Do you delete text ads [...]

Google Has a New Advertising Policy Google ‘s Quality Score was introduced into AdWords in 2005, and is the main reason people are complaining about AdWords! It’s a mathematical formula that is kept a secret from almost everyone. It was created to help ensure that Google search results only display the text ads that meet [...]

Make your ads as similar to the search request as possible. Be sure the website you are advertising is similar to the search request and the text ad you created. Intro to Quality Score Google is all about accuracy and relevancy. If it brought up inaccurate results, it wouldn’t be nearly as popular. When Google [...]