Use these tips to increase the your Web site traffic.
- Add new or previously unused keywords.
- Search your Web site for items that haven’t been advertised.
- Include more specific keywords: inkjet or laser printers instead of just printers,
- Separate your high-traffic keywords form the poorly-performing keywords and put the best performers in a separate campaign.
- Increase daily advertising budgets and the Max CPC for high-performing keywords.
- Optimize to increase your quality score.
- Expand your Geo-targeting area by choosing more countries to advertise in, or by creating another Web page in a different language and advertising it in countries where that language is spoken.
Google Advertising Truisms to Keep in Mind
- Don’t pay a higher CPC to try to get into one of the top three positions.
- The top three positions don’t necessarily generate the best performance, and it’s not unusual for the 6th, 7th, and 8th positions to generate bigger profit margins.
- Traffic and sales aren’t static. They change every day, so don’t expect them to be the same every day.
- A high numbers of clicks doesn’t necessarily mean high profits.
- Establishing a good history is vital for a new campaign’s success. High CTRs is the best way to create a good history.
- Avoid being too general. Instead, be as targeted and specific as you can.
- Set aside a regular time for managing your account. It certainly won’t manage itself if you don’t do it!
- To see if your ad appeals to customers, try to think like they do and see it as they see it.
- Send potential customers to the most appropriate page on your Web site.
- Always group similar keywords and put each group into its own AdGroup.
- Use your best-performing keywords in the text of your ads.
- Test a variety of different ads.
- Be sure to use call-to-action phrases in your ads when it’s appropriate to do so.
- Add new keywords to your keyword lists.
- Never bid more than you can afford to pay!
Managing Your Account
Making a habit of managing your account regularly is important. In case you haven’ learned how, the following tips should help.
- Verify that Google received your most recent payment. Occasionally, credit card payments are denied, for a variety of reasons. Just re-enter your card information to make sure it’s correct. And consider using the Google payment feature that allows you to enter two credit cards in case one is denied.
- Reactivate your inactive keywords.
- Verify that your Campaigns are generating close-to-average traffic. If any aren’t, take the time to identify the problem and fix it.
- Verify that your daily advertising budgets are set higher than the Google recommended amount. The recommended budget amounts are not updated very often.
- Increase the bids for keywords that are ranked higher than 10.0 (but ONLY if you can afford to).
- Have a look at the numbers for your text ads to make sure they’re still active and have good CTRs.
- Look at the history of individual keywords, AdGroups, and Campaigns to help you make smarter decisions by reminding you what you did in the past to improve your account, as well as the anything you did that hurt your account!