Google AdWords is the type of advertising you see most often on Google. These ads are shown on the top and/or right of each Google search page.
To create a campaign, the first thing you’re going to do is login to your Google account. Next, click “New Online Campaign” and select “Start with Keywords.”
You will be asked to name your campaign. This is what will be displayed on the first screen when you log into your Google AdWords account, so you want to be sure to name it something unique – something that tells you what that campaign is advertising.
Next, you will name your AdGroup. You should give it the same name as the keyword group you chose. For example, if the keyword group “rainforest” had the most keywords and is the group you chose, name your AdGroup “rainforest.” That way, you will know exactly what types of keywords are in the AdGroup.
Now, you will choose the language that your ads will be written in. They will also be displayed in this language.
Choose how you want your ads to be displayed. You can display them in: Countries and Territories, Regions and Cities, or Customized. Remember that we said Countries and Territories brings the most traffic. However, if your product is available only in a small area, choose Regions and Cities or the Customized option.
When finished, click “Continue.”
If you chose “Countries and Territories” in the previous section, you will now choose the countries you want to advertise in. Remember that you should only advertise in the countries where your product is available.
Also, never advertise in a country that doesn’t speak the same language that the website is written in. Here are some countries to use for the English language:
| Australia | Guam | South Africa | Zimbabwe |
| Bahamas | Ireland | United Kingdom | Virgin Islands (US) |
| Bermuda | New Zealand | United States | Virgin Islands (UK) |
| Canada | Singapore | United States Minor Outlaying islands |
Keywords
The best way to be certain that every single person who is the slightest bit interested in your chosen website sees your ad is to create thousands of keywords.
Before creating your keyword list, be sure you have chosen the website that you are going to promote and be certain that you have the main website address (URL) of your chosen website. This is not the destination URL or affiliate URL.
To begin your keyword list, click on the following link to go to Google’s Keyword Tool: https://adwords.google.com/select/keywordtoolexternal. When you get there, select the box next to “Website Content”.
In the text area, type in the website address for the site you’ve chosen, and click “Get Keyword Ideas.”
Be sure to group your keywords together. This is not only important for Google, it also improves click-through rates and conversions. Every keyword group will eventually become its own AdGroup, so you can have specific text ads.
After clicking on “Get Keyword Ideas,” Google will change the page to list several keywords when it is finished searching the site. Near the top of the page, you will see “Showing keywords grouped by these terms.” Beside each keyword group is a number. This number represents the number of keywords in that particular group.
Review each of the keyword groups that Google created for your keywords. Make a note about the most relevant keywords groups, because these will be your first AdGroups.
Don’t forget that the most relevant keyword groups are the ones that best describe the product you want to sell. You can choose the most relevant keyword group for your site by comparing the number of keywords that each group has.
Now, you can look at each of the keywords within the group that you’ve just chosen. Review each keyword, and “Add” every keyword that best describes your product or website. Every time you “Add” a keyword, it is added to the keyword list on the right side of the page.
After selecting all the keywords relevant to your product or site, you will need to download the keyword list to your computer. Just click on “text” where it says “Download these keywords.” Don’t forget where you save your keyword list.
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